Collaboration between corporates and startups, if done right, can bring tremendous benefit to both. Startups can access invaluable resources and market insight which can help them scale, whilst for established companies, such collaborations offer an important mode of innovation – as well as subtler benefits like cultural change.
However, it is hard to get it right. We believe that the organisations doing this well should be recognised as trailblazers, and hope that they inspire others to follow suit. SEP Europe’s Corporate Startup Stars is aimed at annually showcasing best practices and role model how the corporate-startup collaboration might benefit both sides.